Rebranding is an exciting step for any business. Whether you've updated your logo, refreshed your color scheme, or overhauled your entire brand identity, it's the start of a new chapter. Now that you’ve completed the rebranding process, it's time to make sure your business looks the part with new branded print materials that reflect your fresh image. From marketing to everyday operational needs, here's what to consider next.
1. Printed Marketing Materials
Your marketing materials are the first point of contact for many customers, and you want them to make the right impression. After rebranding, ensure all your printed marketing items reflect your updated look. Consider:
Business Cards: A new design that communicates your brand’s personality can help establish your identity and make you more memorable.
Brochures & Flyers: Printed marketing pieces such as brochures and flyers are crucial for communicating your services or products. Stickers are a fun marketing tool and memorable giveaways. Ensure they reflect your new brand in both design and tone.
Postcards & Direct Mail: Direct mail campaigns are powerful tools for reaching both existing and potential customers. Incorporate your rebranded visuals and messaging for consistency. In fact, launching your rebrand with a direct mail campaign is a highly effective approach to engaging customers and stakeholders.
2. Textiles and Wearables
Branded apparel and textiles extend your identity into the physical world, serving as both marketing tools and team uniforms. After rebranding, updating these items is key:
Company Uniforms: If your team wears uniforms, new logoed shirts, jackets, and hats help reinforce the brand visually, both in the workplace and at events.
Giveaway Items: If you attend trade shows or host events, branded textiles like tote bags or t-shirts make great giveaways that increase brand recognition.
Click here for the Emco Ultimate Event Branding Checklist!
3. Signage
Your signage is one of the most public-facing aspects of your brand. It’s essential to ensure it aligns with your new identity. Key considerations include:
Exterior Signs: Whether it’s a storefront or office sign, make sure it reflects your new logo and branding. Signage is often one of the first impressions a customer will have of your business.
Interior Signs: Rebrand your interior signage, from wayfinding signs to wall graphics. Consistency across every part of your space helps customers feel confident in your brand.
Event Signage: For businesses that frequently host events or attend tradeshows, rebranding banners, booth setups, and pop-up displays is essential.
4. Everyday Print Materials
Day-to-day materials that may not seem significant are crucial to brand consistency. This includes items like:
Envelopes and Letterhead: These are basic but highly visible documents that leave an impression on customers and vendors alike. Ensure your new branding is present on all correspondence materials.
Invoices and Receipts: Updating these documents ensures that every touchpoint with your customers is professional and on-brand.
Presentation Folders and Notepads: These materials help communicate your professionalism and attention to detail during meetings and presentations.
5. Packaging and Labels
If you sell products, packaging and labels are vital to your brand identity. After a rebrand, all packaging needs to reflect the new design:
Custom Boxes & Bags: Whether for e-commerce or in-store, your packaging is part of the customer experience. New branding on these materials helps reinforce your identity.
Labels & Stickers: For companies with physical products, updated labels and stickers featuring your new logo and design elements ensure brand consistency.
6. Digital Integrations
Don't forget that your print materials need to work hand-in-hand with your digital presence. Make sure colors and fonts match or are compatible between channels. QR codes and URLs on printed materials can help bridge the gap between print and digital for a seamless experience.
Why Rebranded Print Material Matters
After a rebrand, consistency is crucial. Every piece of printed collateral should reinforce your new look and message, helping to build trust and recognition with your audience. A cohesive brand presence across all materials shows you’re professional, organized, and ready for growth.
If you’re unsure where to start or need help bringing your new brand to life, we’re here to assist. At EMCO, we specialize in high-quality commercial printing and mailing services, helping businesses of all sizes create everything from printed marketing materials to branded textiles, signage, and more. Let’s make sure your new brand is seen and remembered. Reach out today to start your next project!
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